TikTok is introducing a fresh option that enables them to reduce the quantity of AI-created content appearing in their feeds. This move comes as the platform announced that it presently contains more than 1 billion content made with AI.
Pilot Phase and Launch
The new functionality is in a pilot phase over the coming weeks before a global launch. This advancement comes amid a increase in AI content, fueled by new video-generation tools.
The Broader AI Trend
Studies have shown that approximately 10% of the most rapidly expanding video streams on a popular video site exclusively feature clips produced artificially. A large amount of this material is considered “AI slop”, a term for poor-quality, factory-style content that is typically nonsensical or bizarre.
Based on user feedback that many people enjoy content made with AI tools, from computer-generated images to science explainers, and we intend to give people the option to see more or less of that, depending on their own likes,” stated a spokesperson.
Volume and Proportions
TikTok disclosed that there are presently over a billion videos on its service tagged as artificially created. In total, over 100 mn pieces of content are added to the service daily, making clips made by AI a minor part of its overall inventory.
How to Adjust Settings
Users will be able to decrease or raise the volume of AI-generated videos they watch by accessing the content preference option in the application and choosing AI-made media. Additional categories that can already be adjusted under the filter include news, clothing, aesthetics, and choreography.
AI Disclosure Rules
Its rules require users to label lifelike AI-generated content, and it bans dangerous deepfakes of celebrities or crisis events. Any realistic AI-generated clip that is without a tag can be taken down under its community policies.
Additionally, the platform will from now on apply an AI-generated watermark to content produced via its built-in AI features, or identified by an cross-platform project for identifying content made by AI. This step is intended to stop users from seeking to circumvent the tagging system.
Responsible AI Funding
The platform is furthermore introducing a two million dollar AI literacy fund for professionals and groups to create educational content about ethical AI use. This program will support charitable organizations dedicated to teaching programming and robotics.
Moderation Strategy
TikTok has justified its moderation strategy, amid debate over proposals to cut jobs for hundreds of review team members in the United Kingdom. The company is planning to cut hundreds of positions in its user protection division in its British office, with trade unions and online safety experts voicing alarm that humans are being replaced by machine-led review.
A company official explained that human moderation would remain essential, but automated tools can protect employees by eliminating the most harmful content ahead of it is viewed by people. TikTok announced a significant reduction in shocking and graphic content handled by safety staff over the previous year due to reliance on its automated systems.
We believe it is crucial to balance staff and AI to ensure user safety,” the executive stated. “We’ll have staff as involved in the system, but we additionally believe it’s very important to reduce exposure to harmful content as swiftly, which is the area in which a lot of the machine support is proving valuable operate efficiently.”
